One of the three chambers that make up Dubai Chambers, Dubai International Chamber, has helped the UAE's Mars Food Industries gain entry to the Ethiopian market. The company's first deal on the African continent was made possible by the chamber, which assisted in the sale of infant food items developed and produced in the UAE under the Miralac brand to the country of East Africa.

Together with Tana Ekt Trading, Mars Food Industries will market and distribute Miralac infant food products in Ethiopia. The signing of this commercial partnership agreement took place at Dubai Chambers. Due to the country's youthful population and the scarcity of wholesome ready-made infant food, the company is expected to meet an increasing demand.

Dubai Chambers organised the Dubai Business Forum, which provided a useful venue for introducing Mars Food Industries to the Ethiopian market. A marketing and distribution deal for Miralac infant food products was signed with Tana Ekt Trading as a consequence of the bilateral business talks that Dubai International Chamber set up between the company and a number of prospective partners in Ethiopia during the event. Ethiopia was the destination of Miralac's initial export cargo.

Through its foreign representation office in Addis Ababa, the Dubai International Chamber will continue to promote Mars Food Industries, enabling the company to grow and offer high-quality, reasonably priced baby food in additional African nations.

His Excellency The CEO and President of Dubai Chambers, Mohammed Ali Rashed Lootah, stated: "Dubai International Chamber is committed to assisting businesses in the emirate in their successful development into international markets. In order to promote corporate expansion and success in Dubai and raise the level of competition for the private sector and the emirate's economy, we want to make sure that the investment climate is appealing.

The chamber's success in opening up fresh markets for regional exporters, His Excellency continued, "reflects the high standards achieved by the UAE's industries in terms of quality and competitive prices." For Dubai's vibrant business community, Africa continues to be one of the most attractive areas and we are dedicated to helping businesses at every step of their global expansion.

The CEO of Mars Food Businesses, the holding company of Miralac, Abdulrahman Alameri, stated: "We are excited to penetrate important markets in Africa, such as Nigeria, Ethiopia, Rwanda, and Mozambique. The continent of Africa presents significant growth potential." By delivering infant food that is both the finest quality and nutritionally sound at the most reasonable price, we hope to help these countries move towards a healthier future in addition to making sales.

At the moment, the Dubai International Chamber has 7 branches throughout Africa: South Africa, Ethiopia, Ghana, Kenya, Mozambique, Nigeria, and Egypt. The goals of the Dubai Global initiative, which aims to create a strong global network of 50 representative offices by 2030 and help Dubai-based businesses investigate new business opportunities across 30 priority markets, are in line with the chamber's mission to support the international expansion of UAE business.